This article discusses persuasive communication, its importance and application in advertising. In particular, the concepts of persuasion and persuasive communication are studied based on existing scientific sources. In expressing the concept of persuasive communication and its process, the general communication process model, its main elements and components are considered separately. Also, within the framework of persuasive communication, learning, dissonance-attribute, and low-involvement hierarchies are covered from the perspective of their application in advertising.

This article analyzes the development trends of communication and informatization services for the population in the Kashkadarya region and develops multifactor empirical models for forecasting these services. Based on regional statistical data, the key influencing factors are identified, and their impact on service volume is assessed using econometric methods. The study employs regression analysis, time series analysis, and modern econometric approaches in model construction. The obtained results allow forecasting the future dynamics of communication and informatization services and provide practical recommendations for sector development. The findings are significant for enhancing regional economic growth, improving digital infrastructure, and ensuring effective management of the service market

This research investigates the relationship between macroeconomic factors and profitability of companies, considering the company level factors of financial performance: gross margin, operating margin, EBITDA margin and ROA. Drawing upon the theoretical frameworks, empirical analyses and econometrical model, the study explores multifaceted dynamics of macroeconomic-firm nexus of the biggest 16 companies - drivers of modern US economy. Findings reveal significant relationships between macroeconomic factors such as exchange rate, inflation and corporate profit, highlighting company response to macro-level changes. Practical implications for financial managers are discussed, emphasizing the importance of considering macroeconomic conditions in decision making processes. Overall, this article contributes to the understanding of macroeconomic-firm nexus and provides insights, which should be further developed.

This paper analyses, both theoretically and empirically, how the service sector has affected living standards in Uzbekistan during 2020–2024. Using official statistics, we assess service output and growth, employment shares, and per-capita service indicators, highlighting the fastest-growing segments lika ICT, financial services, and accommodation-food services. The findings show that services have become a stable driver of welfare, employment, and social infrastructure quality, with rising contributions to GDP and household consumption. Policy implications emphasize accelerating digital transformation, reducing regional disparities, and strengthening human-capital and skills policies to sustain inclusive growth

The article examines the development of the service sector as one of the main areas of increasing the economic efficiency of regions. It is proven that this sector makes a significant contribution to increasing the economic efficiency of regions not only through the development of individual sectors of the economy, but also through the development of such sectors as health care, education, transport, communications, finance, industry, agriculture and tourism. It also reveals the ways of developing this sector in the context of regions.

This article aims to improve the mechanism of tax collection, improve service and education for taxpayers, simplify the tax system and procedures, develop effective communication channels between taxpayers and tax authorities, and improve the mechanisms of tax collection. In addition, the theoretical and practical aspects of the formation of trust and perception of justice and the use of effective coercive measures also increase compliance, the trends in the development of relations, and the main reasons for the occurrence of tax arrears on taxes and fees.

В этой статье освещается роль технологий географических информационных систем (GAT) в эффективном планировании, управлении и развитии инфраструктуры. С помощью инструментов GAT были проанализированы возможности рационального использования территориальных ресурсов, оптимизации инженерных коммуникаций, быстрого реагирования на чрезвычайные ситуации и обеспечения экологической устойчивости. В качестве примеров рассматриваются передовой мировой опыт, в частности внедрение технологий GAT в рамках инициативы Smart Nation в Сингапуре, формирование моделей виртуальных городов и их влияние на транспортную, водную и строительную инфраструктуру, а также приводятся выводы и предложения на основе анализа.

This article is devoted to substantiating the significance of terminological competence in professional activity and communication, the need to master terminological competence as the most important indicator of professionalism and a factor in improving the professional communication quality. In addition, the article analyzes English professional vocabulary, in particular jargon associated with the use of animal names, provides examples of the most difficult to translate and perceive vocabulary, namely zoonyms used in the oil and gas industry. Moreover, the article contains a large number of examples from modern literary sources.

In the article, the organizational and economic mechanisms of territorial development of industrial sectors are one of the current topics, as well as the opinions of a number of scientists aimed at improving them. The organizational and economic mechanisms of regional development of industrial sectors are shown schematically, and the structure of regional specialization of the industrial sector is shown. The dependence of industrial development on natural resources, the schedule of mutual energy supply of industries, the connection of industry with telecommunications and information technologies (ICT) are highlighted, and conclusions and proposals are given.

This article author examines the key indicators of motivation and management in project teams, emphasizing their importance for the successful implementation of projects, discussing various factors influencing team effectiveness, including leadership styles, communication, motivational mechanisms, and psychological and emotional indicators of management. Particular attention is paid to the relationship between team motivation and the effectiveness of project work, as well as the importance of creating a favorable psychological climate and culture in the team.