This article provides a scientific analysis of the main characteristics of the innovation system and its infrastructural structure. The study examines the role of innovation system infrastructure in ensuring regional sustainability, identifies the key elements of regional stability, and comprehensively highlights the processes of innovation infrastructure formation. In addition, the interrelation between the formation of innovation infrastructure and regional sustainability is theoretically and practically substantiated

This article examines the effectiveness of specific innovation mechanisms in terms of key indicators of tourism enterprise performance, and examines the latest innovation mechanisms being implemented in the world to develop this industry, such as artificial intelligence-based booking systems, virtual reality tours, and sustainable tourism initiatives, and their effectiveness.