School-Based Management (SBM) represents a form of decentralization of central government authority to the school level, aimed at enhancing the efficiency and competitiveness of the education system. Theoretically, SBM is grounded in three key institutional incentives: choice and competition, school autonomy, and accountability. Its practical forms vary according to the scope of authority (weak/strong) and the decision-making actors (administrative, professional, community, or balanced). Research conducted on the implementation of marketing services and strategic management in the governance of general secondary schools (GSS) in Uzbekistan demonstrates that the effectiveness of managerial activities of school leaders can be increased by 15% to 22%. It is also emphasized that significant positive effects of SBM reforms on student achievement require a longer timeframe (5 to 8 years), as well as the continuous development of managerial competencies among school leaders.

This article analyzes the importance of integrating artificial intelligence (AI), data analysis (Data Science), and project management (Project Management) in developing the professional competencies of managers being trained in higher education institutions. In modern competitive conditions, managers are required to have the skills of strategic thinking, developing innovative solutions, and making quick decisions. Therefore, the effective use of AI and Data Science technologies opens up opportunities for making data-based management decisions, while Project Management methods serve to effectively organize projects and coordinate teamwork. The synergy of these areas is justified by the strategic importance of developing the professional competencies of managerial personnel in the digital economy.

This article analyzes the current issues of developing professional competencies in the process of training managers in higher education institutions and the directions of using advanced foreign experience. The need for professional, communicative and conceptual competencies for the successful functioning of managerial personnel is substantiated. At the same time, the experience of the USA, Europe and Eastern countries emphasizes the widespread use of innovative teaching technologies, practice-oriented programs and interactive methods in the educational process. The implementation of these experiences in the national education system serves to form managers as competitive and strategically thinking specialists