This study examines customer service management regarding Uzbek gastronomy and the impact of service quality on customer satisfaction. Research was conducted through an online quantitative survey in Tashkent, Samarkand, and Bukhara. Data was obtained from patrons who had recently visited local restaurants. Important service parameters such as order fulfillment, pricing, and customer care were evaluated. Analyzing response patterns, clients value gaining accurate orders at competitive prices. Improvement recommendations catered to clearer menus, faster service, and increased staff attention. Clients have a reasonably high appreciation of traditional hospitality. However, clients tend to value systematized and professional service as well. Applying universal service theories to a particularistic rich culture setting contributes to hospitality scholarship. Alongside, ethnic restaurants’ managers aiming towards greater patron satisfaction while maintaining cultural integrity are provided with useful guidance

This study explores the position of gastronomic tourism as a strategic tourism development factor in Uzbekistan. It discusses the application of tourism industry resource potential, such as public catering services, and its impact on economic growth. The research indicates how an increase in cultural awareness and purchasing power of the population, coupled with a growing number of foreign tourists, has created favorable conditions for the development of gastronomic tourism. Utilizing qualitative and quantitative research like sociological surveys and economic analysis, the study concludes that food culture traditions, human capital, and new technology are key drivers of competitiveness in the tourism business. Restaurant businesses are increasingly inclined to be both service enterprises and cultural ambassadors, thereby enhancing the destination's reputation. The study concludes that with focused investment and innovative development, Uzbekistan can become one of the globe's leading gastronomic tourism centers along the Silk Road.