The study paper provides a detailed examination of how digital marketing methods affect the economic efficiency of commercial banks, specifically within the changing environment of the banking sector. The study examines the relationship between higher digital marketing spending, increased investment in staff development, and their impact on the net income of banks using 18 years of financial data from ATIB "Mortgage Bank" in Uzbekistan. The study uses advanced statistical analysis to create Vector Autoregressive (VAR) and Autoregressive Distributed Lag (ARDL) models to predict and assess the impact of marketing initiatives in the banking industry. The results highlight a strong correlation between increased digital marketing initiatives, greater staff commitment, and higher financial success of commercial banks. The VAR and ARDL econometric equations, generated from time series data, offer a strong foundation for comprehending the dynamic relationship between marketing tactics and economic results in the banking sector. This research adds to the overall discussion on the effectiveness of digital marketing, providing significant data for financial institutions looking to improve their economic efficiency by strategically investing in marketing and human resources.

This paper discusses the mechanism of transmission of the monetary policy in Uzbekistan in the framework of the inflation targeting (IT) which is officially followed by the Central Bank of Uzbekistan since 2021 (CBU). The analysis indicates that the main refinancing rate is transmitted into the financial system to impact output and prices using methods of Vector Autoregression (VAR) and Structural VAR (SVAR) on quarterly data covering 2010-2023. The results show that interest rate channel is the most effective transmission channel, exchange rate channel comes next and credit channel is limited by structural weakness in the banking sector. The monetary policy shocks explain about 18-22 percent of inflation variance at a 12-month horizon. Some of the major obstacles are dollarization, strong state-owned banking industry, ineffective financial intermediation and low financial literacy. Some of the policy prescriptions include complementary fiscal moderation, faster financial sector reform, and better communication by the central bank.

. This article examines foreign experience in modeling risks affecting banks and its application to Uzbek banking practice. It provides a comprehensive analysis of banking risks affecting the activities of commercial banks and possible situations that may arise in econometric modeling of their impact

In this article, we measure the economic development of Italy and examine the factors that will influence it. For the research purposes we have selected several factors that have a great impact on economic growth. We take GDP per capita as a measure of a country's economic development. The purpose of this study is to examine the dynamic and long-term relationships between variables and GDP per capita.