This article examines the concept of a banking ecosystem, the creation of a "banking ecosystem" as a modern model of international transformation processes in the activities of commercial banks in Uzbekistan and the processes of digital transformation of commercial banks. Is presented the role of the banking ecosystem in turning the banking industry into a kind of financial "supermarket" by radically changing the relationship between the bank and the client based on the organization of the banking ecosystem, increasing the prestige of the bank, rapid digitization of economic relations, expanding the offer of a wide range of banking and non financial services to customers.

The article examines the strategic and conceptual significance of digital transformation in enhancing the competitiveness of commercial banks in the financial market. Currently, the author's research was conducted taking into account that the widespread introduction of fintech companies, digital platforms, and artificial intelligence technologies in the global financial market creates a new competitive environment in the banking system. Based on the research results, practical proposals and scientific recommendations on the topic were formulated.