This article examines the issues of developing an optimal sales strategy through the integration of pricing policy and marketing research in modern market conditions. During the study, various pricing methods, consumer behavior, and the competitive environment were analyzed. Empirical data were collected and statistically analyzed using the example of enterprises operating in the Uzbek market. As a result, an integrated strategy has been developed that increases price elasticity, market segmentation, and competitiveness.
As a result of the implementation of an unexpected event in a competitive market for telecommunication services, new ways of business development were shown. At the present stage of digitalization of relations between consumers and providers of telecommunication services, based on market principles, digital platforms are now widely used to improve the service strategy of the service provider, as well as to develop a marketing strategy.
Small business and private entrepreneurship is the largest sector of our country's economy, and the stable and modern development of this sector determines the employment and well-being of the population, the saturation of the markets with quality goods and services, the formation of fair price levels, and the pace of development of the country's economy. There are a number of factors that determine the effective activity of small businesses and entrepreneurial enterprises, and the role of competition in these factors is of particular importance. The effective organization of competitive activities ensures the advantage of the enterprise in the competition, creates conditions for successful operation in the market. Therefore, today, it is important to study problems such as the absence of competition in the activities of small enterprises, its specific features, and to develop certain proposals and recommendations for effective organization. In this article, an attempt was made to highlight some aspects of the manifestation of competition and its characteristics in the activities of small enterprises.
Ushbu maqolada Maykl Porterning raqobatdoshlik ustunliklari modelidan foydalangan holda O‘zbekiston Respublikasining Toshkent viloyati eksport salohiyati tahlil qilinadi. Porter yondashuvi va boshqa tahlil usullarining integratsiyasi quyidagilarga imkon berdi: eksport salohiyatining hozirgi holatini diagnostika qilish, mintaqaning raqobatbardosh ustunliklari doirasini aniqlash, strategik tashabbuslarning yo‘l xaritasini ishlab chiqish, hududning eksport siyosati samaradorligini monitoring qilish va baholash tizimini ishlab chiqish. Quyidagilarni hisobga olgan holda tavsiyalarning amaliy qo‘llanilishiga alohida e’tibor qaratildi: real biznes imkoniyatlari, institutsional muhit, global tendensiyalar (deglobalizatsiya, ESG transformatsiyasi).
This article examines the scientific and methodological foundations of marketing activities in e-commerce platforms. The study focuses on the analysis of market trends, the competitive environment, and the importance of modern digital marketing tools. Furthermore, new approaches are suggested to enhance the efficiency of e-commerce platforms. The paper concludes with recommendations for developing effective marketing strategies.
This article examines the evolution of strategic management, from the origins of the concept to its dissemination in business and academia. The article also examines the evolution of strategic management over the decades, noting its adaptation to changes in technology, sustainability and globalization. It concludes by emphasizing the importance of strategic management in gaining competitive advantage and adapting to both internal and external changes.
The article discusses free economic zones, which are considered the main factor in the socio-economic development of the country, their attractiveness and the organization of new high-tech industries, more active involvement of regions in the development of the production of competitive and export products. The focus on modern industrial products, production, and mechanical engineering have been studied as favorable conditions for the consistent development of free economic zones as the most important factor in expanding the attraction of foreign direct investment to ensure the rapid development of communications, road transport, social infrastructure and logistics services. In addition, the article analyzes such issues as the creation, especially of small businesses and private entrepreneurship, increasing export potential, strengthening diversification policies, the sustainability of the regional economy and the current situation in our country.
Issues such as strategic investors, adaptation to market principles, elimination of dependence on state funds and creation of equal competitive conditions are defined as the main directions of the banking system reform strategy. The transition of banks to this process requires changing their business models. This article is an important scientific and practical aspect in the process of expanding the income base of commercial banks in the process of transformation.
В данной статье проанализированы возможности повышения экспортного потенциала Узбекистана через экономическую интеграцию с государствами Центральной Азии. Основное внимание уделено таким направлениям, как развитие регионального сотрудничества, торговой инфраструктуры, гармонизация технических регламентов и стандартов, оптимизация пограничных и таможенных процедур. Также в статье предложены перспективные меры по повышению конкурентоспособности продукции Узбекистана на рынках Центральной Азии.
The article analyzes the development of insurance companies in the digital economy, changes in their business processes, the introduction of digital and financial technologies in the industry, as well as the competitive advantages they provide to companies.
