The article discusses the unique features of the innovative development of trade services for the population and the need for econometric modeling. There is no separation here to improve the organizational and economic mechanisms for the innovative development of the trade services sector or the general socio-economic patterns of the industry into types and groups, but the practical nature of the laws in force that give practical meaning to research, determine the priority and serve as a scientific criterion for evaluating results, highlight the consequences in the future , the importance of evaluating results.