In this article, it was analyzed ways to improve the quality and efficiency of investment activities of insurance organizations. At the same time, suggestions and recommendations were made regarding further increasing the participation of insurance organizations in investment processes.

Insurance of agricultural producers occupies an important place among the instruments of state support for agriculture, based on this, this article discusses the issues of state support for insurance.

The article discusses the economic and theoretical foundations of ensuring the quality of an insurance product. It analyzes the factors that make consumers feel satisfied with insurance products and motivate them to purchase the products. The main solutions and directions for increasing the attractiveness of insurance products are also mentioned.

The article analyzes existing scientific approaches to the concepts of “insurance
product”, “insurance service” and “insurance protection”. The theoretical foundations of the
classification of insurance products have been studied. New approaches to the current
classification of insurance products, issues of mutual benefit of products for both parties are
analyzed.