The article presents the main areas of use of digital business in the digital economy and medical services marketing. The article is devoted to the trends in the digital economy, medical services marketing, in order to improve the quality of medical services by ensuring competition in the healthcare system, in particular, the medical services market, and presents methods that can be used to conduct an analysis of each trend

The purpose of the study is to consider the healthcare system and the medical services sector, which is an urgent issue in implementing the country's socio-economic development strategies, using the example of the Samarkand region. This article provides a systematic analysis of the medical services sector, which has become an important factor in improving the well-being of the population and the consistent development of the economy in New Uzbekistan, and its development opportunities.

The purpose of the study is to study the theoretical and practical foundations of
human capital development factors in the process of implementing concepts and strategies for the socio-economic development of Uzbekistan. Analysis of practical work aimed at improving science, education, health and culture for the development of human capital in the new Uzbekistan, development efforts along with world civilizations and countries of the world. In the process of forming human capital in the interests of innovative development, it is aimed at education, knowledge, skills, abilities, motivation, professional orientation of the individual, training of carriers of new knowledge, the formation of social demand and the development of competencies
that satisfy needs.