The tendency towards a digital university is reflected in the strategies of higher education institutions around the world. The current electronic-digital environment of the Higher School of Business and Entrepreneurship was analyzed and its development of digital functionality and the existence of four elements of a digital university were substantiated. As a result of the correct implementation of the digitization strategy of the Higher School of Business and Entrepreneurship, it is emphasized that the competitiveness and image characteristics of the
educational institution will increase.