This article discusses the issues of ensuring the transparency of the economic indicators of joint-stock companies in our republic and the open placement of changes in the value of their shares in the secondary market. This article discusses the development of short-term forecasts of changes in the value of shares of joint-stock companies in the stock market and the factors affecting them using the Bernoulli random walk method.

An increase of 1% in the region’s share in citrus production in the republic leads to a 0.09% growth in the total volume of citrus production. Although this level of impact shows a positive trend, it is expressed on a relatively small scale.

The article analyzes the prospects for the use of innovative marketing technologies from a theoretical and practical perspective. In the context of digital transformation, enterprises are developing marketing activities with new approaches based on artificial intelligence, big data (Big Data), blockchain, AR/VR technologies and omni-channel strategies. The study comparatively studies international experiences and digital reforms in the Uzbek economy, analyzes the impact of innovative marketing technologies on efficiency, their role in increasing competitiveness, and the possibilities of building sustainable relationships with consumers. The results show that the widespread use of innovative marketing technologies is important for enterprises not only in increasing short-term sales volumes, but also in forming a long-term sustainable development strategy.