The article highlights the content, essence and advantages of social entrepreneurship, its role in the development of innovations, reduction of unemployment, creation of new jobs, improvement of the standard of living of the population and reduction of social tension in society, and also defines the concepts of "social entrepreneurship", "social project" and "social enterprise". New forms of state support for social entrepreneurship are proposed.

This article provides a scientific-theoretical and empirical analysis of the prospects for the gradual introduction of the state social insurance system in the Republic of Uzbekistan. Based on the Law of the Republic of Uzbekistan “On State Social Insurance” No. ORQ-1101 dated December 9, 2025, mechanisms for covering such social risks as maternity and childbirth benefits, temporary disability benefits, and later unemployment benefits are being introduced starting from 2026. The article examines the limitations of the existing pension system, the economic and social effectiveness of the new system, issues of demographic pressure, and financial sustainability. For the empirical analysis, tables and graphs based on data from the State Statistics Agency, the World Bank, and the International Labour Organization are presented. The research findings indicate that the social insurance system plays a significant role in promoting formal employment, reducing the risk of poverty, and supporting economic growth. However, challenges such as the informal sector and demographic aging need to be addressed.

This article examines the issues of financial support for the social sector. The study outlines the economic essence of the social sphere, its main funding sources, and its place within the state budget system. The role of fiscal policy in shaping social expenditures and supporting social development is also analyzed. The research employs both descriptive and econometric methods. Using a multiple regression model, it evaluates the impact of tax revenues, budget deficits, and inflation indicators on the share of social expenditures. The findings made it possible to develop certain scientific conclusions and practical recommendations aimed at improving the efficiency of social sector financing.

This article provides a comprehensive analysis of foreign experience in the development of social services systems. The study examines social service models formed in international practice, with particular emphasis on the universal social services system implemented in Scandinavian countries, focusing on its institutional framework, financing mechanisms, and social effectiveness. The research highlights the theoretical and practical foundations of interpreting social services as long-term investments in human capital. Based on the findings, the possibilities of adapting foreign experience to the socio-economic conditions of Uzbekistan are assessed, and policy-oriented conclusions and recommendations for improving the national social services system are proposed.

The article highlights the role of the social insurance system in the social protection of the population. The directions of the social insurance system are given. Issues related to the organization of the social insurance system in Uzbekistan are analyzed, problems and shortcomings encountered in the system are described, as well as proposals and recommendations for solving them.

This study examines the system of social support for the population in the Republic of Uzbekistan through statistical analysis. The country’s social protection policy is aimed at improving the population’s living standards, increasing employment, and reducing poverty, where official statistical data are of critical importance in assessing its effectiveness. During the research, methods of descriptive and trend analysis were applied using open-access data provided by the Statistical Agency of the Republic of Uzbekistan, the Ministry of Finance, the United Nations (UN), and the World Bank.

Today, Islamic social finance is developing not only in Muslim countries, but also in non-Muslim countries. Especially after the Covid-19 pandemic, it gained its important place. This article examines the essence of the concepts of social finance and Islamic social finance, and also highlights the goals and objectives of Islamic social finance, including reducing unemployment and poverty, helping to improve the socio-economic condition of disadvantaged groups, and implementing social justice in distribution. and growing the economy. The analyzes are summarized and general conclusions are given at the end of the article.

The article analyzes the role of ESG criteria (Environmental, Social, and Governance), which have become an integral part of the modern corporate governance system, in the activities of joint-stock companies. Particular attention is paid to assessing the impact of sustainable development factors on the management efficiency of industrial enterprises with a high environmental burden, based on both international and domestic experience. The study theoretically and practically examines the influence of ESG components on the management system, risk management mechanisms, and the investment attractiveness of enterprises.

It is obvious that tourism has become an integral part of the economy, which in many countries has led to the widespread use of small businesses using social media marketing. This study focuses on the impact and importance of marketing for business. An increase in the number of media subscribers among business owners can significantly increase the demand for specific products or services in the tourism sector. Digital marketing plays an important role in attracting customers and establishing brand popularity among competitors. In particular, this project aims to illustrate the role of marketing in business in the Uzbek market. Currently, the digital landscape offers services that allow customers to access a variety of information through their devices on platforms. Moreover, business leaders have the right to use marketing tools to increase brand loyalty. In short, this study focuses on user acceptance rates. Collects data on the effectiveness of stores in the market in Uzbekistan. Small businesses provide the opportunity to use digital marketing tools that attract loyal customers who are willing to invest in specific products or services in the tourism industry (for example, hotels, hostels, restaurants, spas, pubs, bars, etc.). Studying marketing can help raise awareness in society, leading to an impact on opinions people. Therefore, achieving success in the media is crucial to achieving goals in any business.

The article examines the concept of corporate social responsibility (CSR) and its development in the context of modern economic, social, and environmental challenges. The author analyzes the historical development of CSR, starting from the works of Howard Bowen and Archie Carroll, and considers international standards such as ISO 26000:2010. The research methodology includes a comparative analysis of international and national CSR implementation practices. The article emphasizes that companies view social projects as investments that contribute to competitive advantages and sustainable development. Examples of successful companies are provided, and barriers to CSR development in Uzbekistan are analyzed, along with proposed solutions to overcome them.

This article presents the international importance of the social protection system in the fight against poverty and the procedure for assigning and paying benefits to certain categories of people in need of social protection. As well as proposals and recommendations for determining the purpose of most benefits in an “initiative form” and solving other problems to ensure targeted and targeted payment of benefits in the field of social protection of the population in Uzbekistan.

This article examines the issues of expanding the coverage of the social protection system through the reduction of informal employment. The study applies econometric and statistical analysis methods to identify the relationship between the level of informal employment and the coverage of social protection. The findings indicate that reducing the informal sector enhances the sustainability of the social protection system and contributes to an increase in government budget revenues.

This article analyzes the innovative mechanisms for integrating ESG (Environmental, Social, Governance) principles into the corporate governance system and their impact on organizational efficiency. The study identifies factors that contribute to the sustainable development of companies, strengthening their social responsibility and environmental stability, as well as increasing corporate value through the implementation of ESG standards. The research examines the experience of implementing innovative approaches, including digital technologies, “green” investments, and responsible corporate governance models. Furthermore, scientifically grounded proposals and recommendations have been developed to assess the impact of ESG principles on economic efficiency, investment attractiveness, and corporate reputation. The results of the study contribute to a deeper understanding of modern trends in corporate governance and to the formation of sustainable development strategies for companies.

The article examines the issues of the impact of the development of MICE tourism on the social field. Feedbacks and reviews have been given to develop the social sphere of the country through the development of MICE tourism. The results have been achieved by the development of MICE tourism in Uzbekistan in order to develop the infrastructure, in turn it can lead to improve in social life, to have a positive impact on the life of society, to provide the employment of local residents through creating new jobs.

This article analyzes the issue of housing the population as an important component of social protection. The article examines the existing problems in the field of housing supply, international experience and reforms in Uzbekistan. According to the study, effective housing policy is an important factor in ensuring social stability and well-being of the population.

The rise of social media has revolutionized tourism marketing, making influencers and social media figures key players in shaping travelers' perceptions of destinations. Platforms such as Instagram, YouTube, and TikTok have enabled influencers to act as digital ambassadors, promoting travel locations through curated, visually appealing content. This paper explores the influence of social media figures on shaping destination image and purchase intentions in the tourism sector, drawing on case studies from Iceland, Japan, Switzerland, and Qatar. It also examines the potential for Uzbekistan to enhance its tourism image through influencer marketing, offering insights from successful international strategies.

The article presents an analysis of international standards of financial support for people in need of social protection, focusing on the main principles of the social protection system around the world, international standards, best practices, problems and opportunities for improvement. Drawing on human rights principles, including the right to social security and the right to an adequate standard of living, the study examines the diversity of approaches to financial support across countries, targeting, and eligibility criteria and makes recommendations for strengthening mechanisms for financial support for vulnerable populations.

In the article, the problems in the system of appointment and payment of allowances and material assistance paid through the "Unified Register of Social Protection" IT in social protection of the population, the reforms implemented to eliminate them, proposals and recommendations for making changes to the criteria for the appointment of social allowances are presented.

This article discusses the issues of effective use of budget funds when improving the social protection system. In particular, the scientific works of domestic and foreign scientists on this matter have been studied. The execution of state budget funds is analyzed and ways of using result-oriented budgeting to ensure the efficiency of social sector expenditures in the budget system are considered. Conclusions and proposals are formulated.

The article addresses to examine how improvements in fiscal governance affect social equity outcomes by integrating the empirical framework that combines (the Public Expenditure and Financial Accountability) PEFA-based indicators of (Public financial management) PFM efficiency framework with (the Commitment to Equity) CEQ-based measures of income inequality and poverty methodology. The develops Relying exclusively on publicly available data from national statistical and fiscal sources, the paper constructs a composite PFM index and estimates its relationship with social equity outcomes over the period 2010-2024. Regression results indicate that improvements in public financial management are significantly associated with reductions in income inequality and poverty. In particular, budget credibility and fiscal risk management emerge as the most influential institutional dimensions driving redistribution effectiveness. The study provides novel empirical evidence from a transition economy and highlights the importance of integrating institutional and distributional perspectives in fiscal governance reforms.

The article is devoted to the study of the fundamentals of the methodology of corporate social responsibility (CSR) management in industrial enterprises. The paper examines the theoretical aspects of CSR, including theoretical aspects, key approaches and practical tools. The classification of approaches to CSR management, such as traditional, strategic and integration approaches, has been carried out. Special attention is paid to the specifics of CSR application in industrial enterprises, taking into account environmental, social and economic aspects.

This article analyzes the effectiveness of advertising in social networks in retail enterprises of Uzbekistan. Indicators such as ROI of advertising campaigns, level of customer engagement and segmentation were studied based on the analysis of Korzinka.uz and Makro supermarkets. As a result of the study, the impact of advertising campaigns on social networks on business results was determined, and recommendations for increasing efficiency were developed.

Currently solving social problems is becoming crucially important in the national economies of many developed and developing countries. In Uzbekistan particular attention is also paid to these problems in the government’s public policy. The paper examines not only the problems of poverty, but also offers recommendations on this issue.

While female entrepreneurship has grown to be a significant force behind social and economic advancement, research on the subject is still dispersed, making it difficult to pinpoint the elements that lead to women's entrepreneurial success. This study synthesizes previous research in this topic by conducting a systematic literature review in accordance with PRISMA 2020 principles. Major academic databases were used to find pertinent studies, which were then filtered following predetermined standards.The results show that a mix of contextual, relational, and individual factors affect the success of female entrepreneurs. Key influences include one's own ability, networks and social support, and external factors including institutional context and financial access. The review also emphasizes how sustainability-oriented activities are becoming more important but are still not well understood. All things considered, this study offers a comprehensive viewpoint on female business success and points out important areas for further investigation.

Digital marketing has become a key factor that determines the competitiveness and growth of small enterprises across the world. Within Uzbekistan, the phenomenal adoption of digital technologies, the growth of internet penetration, and the growing popularity social media platforms, have fueled a revolutionary change in the marketing landscape. Small and medium-sized enterprises (SMEs) are also increasingly using digital tools to help them promote their products, engage with their customers and expand their market reach. This investigation examines key digital marketing approaches that are used by small businesses in Uzbekistan and assesses their effectiveness in improving business performance. Drawing upon a qualitative methodology, combining the analysis of academic publications, industry reports, digital marketing studies relevant to the Republic of Uzbekistan, the results show that social media marketing, search engine optimisation (SEO), influencer marketing and e-commerce platforms are the most widely used methods among SMEs in the Republic of Uzbekistan. Notwithstanding the ubiquitous use of digital marketing, many small enterprises face challenges related to digital literacy, financial resources, and strategic planning. The study concludes that augmentation of digital competencies, investment in analytics tools as well as development of integrated marketing strategies can play a significant role in boosting SME competitiveness in the Uzbek market.