The article highlights the content, essence and advantages of social entrepreneurship, its role in the development of innovations, reduction of unemployment, creation of new jobs, improvement of the standard of living of the population and reduction of social tension in society, and also defines the concepts of "social entrepreneurship", "social project" and "social enterprise". New forms of state support for social entrepreneurship are proposed.

It is obvious that tourism has become an integral part of the economy, which in many countries has led to the widespread use of small businesses using social media marketing. This study focuses on the impact and importance of marketing for business. An increase in the number of media subscribers among business owners can significantly increase the demand for specific products or services in the tourism sector. Digital marketing plays an important role in attracting customers and establishing brand popularity among competitors. In particular, this project aims to illustrate the role of marketing in business in the Uzbek market. Currently, the digital landscape offers services that allow customers to access a variety of information through their devices on platforms. Moreover, business leaders have the right to use marketing tools to increase brand loyalty. In short, this study focuses on user acceptance rates. Collects data on the effectiveness of stores in the market in Uzbekistan. Small businesses provide the opportunity to use digital marketing tools that attract loyal customers who are willing to invest in specific products or services in the tourism industry (for example, hotels, hostels, restaurants, spas, pubs, bars, etc.). Studying marketing can help raise awareness in society, leading to an impact on opinions people. Therefore, achieving success in the media is crucial to achieving goals in any business.

This article analyzes the importance of ESG principles in project financing, their impact on business and investment decisions, as well as the benefits of sustainable financing mechanisms. The article provides information on the importance of rating agencies and the ratings they provide through the effective implementation of ESG principles.

This article considers the methodology for assessing the effectiveness of innovative activities at telecommunications enterprises in Uzbekistan. The main indicators taken into account in the methodology are the level of innovation activity, economic and social results from innovation. The methodology will assess the effectiveness of innovation activities and determine the directions for further improvement.

This article considers the methodology for assessing the effectiveness of innovative activities at telecommunications enterprises in Uzbekistan. The main indicators taken into account in the methodology are the level of innovation activity, economic and social results from innovation. The methodology will assess the effectiveness of innovation activities and determine the directions for further improvement.