ПРОБЛЕМЫ И ПЕРСПЕКТИВЫ РАЗВИТИЯ ИНФРАСТРУКТУРЫ MICE-ТУРИЗМА НА ОСНОВЕ СОВРЕМЕННЫХ ЦИФРОВЫХ ТЕХНОЛОГИЙ В УЗБЕКИСТАНЕ

Abstract

The article is devoted to the analysis of the problems and prospects for the 
development of MICE tourism infrastructure (Meetings, Incentives, Conferences, Exhibitions) in the Republic of Uzbekistan, with a focus on the introduction of modern digital technologies. Thestudy identifies key barriers, including the uneven development of digital infrastructure, a shortage of specialized facilities, a lack of qualified personnel, and the low level of digitalization ofbusiness 
processes. Promising solutions are proposed, such as the creation of a National MICE Platform, 
the development of regional digital hubs, and the implementation of artificial intelligence, VR/AR, 
and blockchain technologies. The article substantiates that digitalization can significantly increase 
the country’s competitiveness in the business tourism market.