MODERNIZATION OF THE TOURISM SERVICES MANAGEMENT SYSTEM IN UZBEKISTAN: CURRENT PROBLEMS AND DIRECTIONS FOR IMPROVEMENT
DOI:
https://doi.org/10.60078/2992-877X-2025-vol3-iss11-pp96-104Abstract
This article provides a scientific analysis of the need to modernize the tourism services management system in Uzbekistan and identifies key challenges along with strategic directions for improvement. The study employs statistical analysis, comparative analysis, the TOWS matrix, and content analysis methods. The findings reveal that the sector still faces several critical issues, including institutional fragmentation, weak digital integration, uneven service quality across regions, limited staff qualifications, and insufficient marketing effectiveness. Furthermore, the research highlights that the development of smart tourism, implementation of digital platforms, adoption of international service quality standards, and increased involvement of local communities are crucial factors for modernizing the sector. The article proposes comprehensive solutions and serves as a valuable academic source for policymakers seeking to enhance tourism management in Uzbekistan
Keywords:
tourism management modernization digital tourism service quality smart tourism TOWS analysisReferences
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