TURISTIK MAHSULOTLARNI REALIZATSIYA QILISHDA B2B KONSEPSIYASINING MOHIYATI VA UNI TAKOMILLASHTIRISHNING STRATEGIK YO‘NALISHLARI
DOI:
https://doi.org/10.60078/2992-877X-2026-vol4-iss5-pp40-44Annotasiya
Ushbu tadqiqotda turistik mahsulotlarni realizatsiya qilish jarayonida B2B (Business-to-Business) konsepsiyasining mohiyati va uning zamonaviy bozor iqtisodiyotidagi strategik ahamiyati yoritilgan
Kalit so‘zlar:
B2B marketing turizm sanoati API integratsiyasi GDS bedbanklarBibliografik manbalar
Jumaniyazova Sh.R. (2021) Turizm infratuzilmasini rivojlantirishning o‘ziga xos xususiyatlari. “Iqtisodiyot va innovatsion texnologiyalar” ilmiy elektron jurnali. № 3.
Cooper, C., Fletcher, J., Gilbert, D., Shepherd, R., Wanhill, S. (2008). Tourism: Principles and Practice. Harlow: Pearson Education.
Education Bureau. (2013). Tourism and Hospitality Studies: Introduction to Tourism (Book 1). The Government of the Hong Kong Special Administrative Region.
Y.Q. Geng, M. Maimaituerxun, H. Zhang. Coupling (2020) coordination of water governance and tourism: measurement and prediction Discrete Dyn. Nat. Soc., p. 13
Christodoulides, G., Michaelidou, N., & Siamagka, N. T. (2019). Social media, content marketing and engagement strat-egies in B2B. Industrial Marketing Management, 81, 87-88. DOI: 10.1016/j.indmarman.2018.03.013.
Chang, K. (2026). Fueling service innovation in B2B travel agency networks through knowledge capabilities: the moderating effects of IT integration and knowledge desorption. Journal of Business & Industrial Marketing, 41(6), 822–836
Stroumpoulis, A., Kopanak, E., & Varelas, S. (2022). Role of artificial intelligence and big data analytics in smart tourism: A re-sourcebased view approach. Wit transactions on ecology and the environment, 256, 99- 108.
